Rainbow Doritos are now a Thing?

Yesterday, the Frito-Lay Company announced limited edition Doritos Rainbow chips.

They have partnered up with the It Gets Better Project to raise awareness and show support towards the LGBT Community.

Frito-Lay’s chief marketing officer, Ram Krishnan, stated, “Doritos Rainbow chips are a first-of-its-kind product supporting the LGBT community. Doritos the brand has stood ‘for the bold,’ and we believe there is nothing bolder than being yourself.”

You can get your hands on the Doritos Rainbow by donating at least $10 at while supplies last. Make sure to share it using the hashtag #bolderandbetter.

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Justin Heintz

Digital Media Director and jack of all trades at 88.7 The Pulse.