Everyone’s favorite frozen beverage is turning fifty this year.
To help celebrate the Slurpee’s 50th birthday, and 7-Eleven’s 89th birthday, participating locations will be giving away approximately 9 million free small Slurpee drinks today from 11 a.m. to 7 p.m. local time, while supplies last.
The iconic convenience store will also be introducing a Birthday Cake flavored Slurpee, described as “a delicious frozen celebration for your taste buds, Fanta Birthday Cake is a combination of traditional birthday cake and vanilla ice cream flavors.”
“Every year, 7‑Eleven Day gives us an opportunity to have some fun, say thank-you to our customers and celebrate our birthday Slurpee style,” said Laura Gordon, 7‑Eleven vice president of marketing and brand innovation. “This year is a big birthday for Slurpee, and a big year. One day, even one week, isn’t enough so we began celebrating in January and plan to keep it up until the end of the year.”
7-Eleven will also be offering Slurpee-branded and flavored items such as birthday donuts, lollipops, cotton candy, marshmallow pops, candy straws, Pop-tarts, Chapstick, beach towels, insulated beverage holders, T-shirts and “Slurpee party pic packs, complete with a selfie-stick.”
Image courtesy of 7-Eleven