This Friday, 88.7, the Pulse will introduce the newest comrade to their high school football “Game of the Week,” broadcasts. Beginning with this week’s game at Desert Ridge High School, every featured high school football game broadcasted by 88.7, the Pulse will be preceded by a pregame tailgate, sponsored by “Ford Driving Skills For Life.”
“Driving Skills for Life has visited the valley and provided more than 100 EVIT (East Valley Institute of Technology) students every year with the opportunity to go to a driver safety course,” said Steve Grosz, General Manager of Pulse Radio and Lead Radio/Audio Production Instructor at EVIT. “I originally met with them over an interview that I did at the station a few years ago. They were promoting better safety for students.”
Grosz and his EVIT colleagues soon came to find that this would be the start of a long and valuable relationship with Driving Skills for Life.
“Every year in the past three they’ve sponsored something for us, starting with the mall in 2014,” Grosz said, referring to the Pulse’s showcase at the San Tan Mall in summer of 2014.
This will be the Pulse’s second year partnering with AZPreps365 to broadcast high school football live on the air, but their first year partnered with Ford Driving Skills For Life, a company that brings much more than just a game to the lives of their audience.
“Having Ford’s support is allowing us to expand our Pulse Sports programming and offer a pregame tailgate experience during our Friday night high school football broadcasts,” said Dave Juday, Faculty Sports Director of EVIT and Pulse Radio. “Additionally our listeners and young high school fans also benefit from signing the ‘Don’t Text & Drive,’ pledge, raising awareness of the dangers that come with texting and driving.”
As a result of the Pulse’s partnership with Ford Driving Skills For Life, this “Don’t Text & Drive,” pledge will reach eight different school bodies this fall, beginning with Desert Ridge High School on September 9th, followed by Mesquite High School on September 16th, Highland High School on September 23rd, Mountain Pointe High School on September 30th, Skyline High School on October 7th, Seton Catholic High School on October 14th, Higley High School on October 21st and Red Mountain High School on October 28th.
The Pulse will host two high school football games every week. The first of those will be on their main frequency, 88.7 the Pulse, and the second on the Pulse’s sister station, 90.7 the Goldmine, which is exclusive to the East Valley. There will be eight pregame tailgates this season, four of which will be set up at the 88.7 FM, valley-wide broadcast, where the other four will be set up at the 90.7 FM, East Valley-exclusive broadcast.
“Not only do we get to spotlight different schools each week, but we’re also providing broadcasting opportunities and on-the-job experience for our sports radio students at EVIT,” said Dave Juday. “I’m hopeful that other companies —whether national like Ford, or local here to the Valley —will be willing to partner with us, and support our efforts to cover high school sports.”
Steve Grosz added “It informs our audience not to text and drive and provides them with access to high school sports coverage that they otherwise may not have had.”
The Pulse’s first ever high school football pregame tailgate will begin at 5:30 p.m. this Friday night, before their coverage of “Hamilton High School @ Desert Ridge High School,” can be heard at 7 p.m. on 88.7 FM, the Pulse.