A road side billboard in New Mexico is garnering quite a few laughs and a lot of social media shares online. The sign, paid for by the world’s largest chain restaurant, McDonald’s, exclaims, “Usually when you roll something this good it’s illegal,” and shows a Bueno green chile breakfast burrito. It’s located only 10 miles from the New-Mexico Colorado border. Recreational marijuana is legal in Colorado, but not in New Mexico. Restaurants like Denny’s, Chipotle, and Taco Bell have used similar marketing in the past to attract this demographic. Now a McDonald’s franchisee in Raton, (Spanish for “small rat”) has joined the fun. For the record, Raton, New Mexico has a population of about 6,300 people. News of the ad originally reached Albuquerque, NM (230 miles from Raton) when a local news affiliate first reported on it which resulted in a mass social media sharing frenzy.
Jeff Kode has previously written articles for The Arizona Republic ALT section, as well as other publications including Echo Magazine and IONAZ Magazine. He is an enthusiastic movie lover, and enjoys discovering new music. He was previously on air middays with his own show The Sugar Rush, and can now be heard 6-9am on The Morning Beat with Steve and Jeff at 88.7 The Pulse.