Demi Lovato’s announced July 6, via her Twitter account, that she will debut a new single, “Sorry Not Sorry” off her sixth studio album on July 11th, in celebration of Amazon Prime Day. She says the song won’t sound like the title says. It’s not about an ex-boyfriend but rather all the haters out there. This time, she’s not going for radio hits, but rather a more soulful sound. She claims her voice is better now than it was a year ago and feels she has yet to reach her peak. Good news for Lovatics !