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Lucky Charms adds magically delicious new marshmallow chosen by younger fans

Your favorite General Mills breakfast cereal Lucky Charms may have a “magically delicious” change coming.

Inspired and created by kids, Lucky Charms has announced its first new permanent marshmallow in a decade.

How did the company decide the new winning marshmallow? They asked fans to send an emoji of their choice. And the winner is, a unicorn, which will replace the hourglass.

The remaining Lucky Charms are hearts, stars, clovers, blue moons, horseshoes, rainbows, and red balloons.

The new unicorn charms have already begun to appear in boxes of Original and Chocolate Lucky Charms cereals.

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Jeff Kode

Jeff Kode has previously written articles for The Arizona Republic ALT section, as well as other publications including Echo Magazine and IONAZ Magazine. He is an enthusiastic movie lover, and enjoys discovering new music. He was previously on air middays with his own show The Sugar Rush, and can now be heard 6-9am on The Morning Beat with Steve and Jeff at 88.7 The Pulse.