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Amazon Prime Day Returns for 2018

Amazon Prime Day is extended this year.

It starts at 3 p.m. Eastern July 16, 2018 and will last 36 hours, Amazon said. That’s 6 hours longer than in 2017. Prime Day is a chance for people to sign up for Amazon Prime memberships and take advantage of the retailer’s deals.

As expected, Amazon plans to use Prime Day to advertise several aspects of its quickly expanding business: the company says it will offer 10 percent off “hundreds” of items at Whole Foods stores and run a promotion in which users can enter a sweepstakes for a new Lexus by using the Alexa voice assistant. The company says it will offer more discounts for its own Echo, Fire TV, and Fire devices and introduce new devices from select companies as well.

Amazon said last year that Prime Day 2017 was the “biggest day” in company history, with sales surpassing traditional high-profile shopping days like Black Friday and Cyber Monday at the time.

The following items are already on sale:

  • Echo Show – save $100 (normally $229)
  • Amazon brands – 25 percent off furniture and décor from Rivet and Stone & Beam, up to 20 percent off AmazonBasics items and 30 percent off everyday essentials from Presto!, Mama Bear and Solimo, and others
  • Prime Video, DVD, and Blu-ray – save up to 50 percent on select movies and TV shows
  • Amazon Music – four months of on-demand music for $0.99
  • Twitch Prime – hundreds of hours of free gameplay and free PC game giveaway every day until July 18, and more
  • Kindle Unlimited and eBooks – three months of Kindle Unlimited for $0.99; $10 Prime Day credit for buying your first Kindle book
  • Audible – first three months for $4.95/month (65 percent off)
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