NewsPress Release

Did your parents ever tell you not to play with your food? Thanks to Jell-O now you can!

Attempting to appeal to kids, Jell-O is now encouraging them to play with their food!

The 121-year-old food maker has launched new products called “Jell-O Play” aimed at kids ages 4 to 12.

They include molds for building blocks and cookie cutters to make animal shapes.

A spokesman for Jell-O says the brand is hoping to stimulate kids to unleash their creativity where eating becomes part of the play.

The recipe for the Jell-O creates a slightly firmer result.

The Jell-O brand is owned by Kraft Heinz, which has reportedly expressed interest in acquiring Campbell Soup.

“Jell-O Play” is available at participating Walmart stores and online.

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Jeff Kode

Jeff Kode has previously written articles for The Arizona Republic ALT section, as well as other publications including Echo Magazine and IONAZ Magazine. He is an enthusiastic movie lover, and enjoys discovering new music. He was previously on air middays with his own show The Sugar Rush, and can now be heard 6-9am on The Morning Beat with Steve and Jeff at 88.7 The Pulse.