Attempting to appeal to kids, Jell-O is now encouraging them to play with their food!
The 121-year-old food maker has launched new products called “Jell-O Play” aimed at kids ages 4 to 12.
They include molds for building blocks and cookie cutters to make animal shapes.
A spokesman for Jell-O says the brand is hoping to stimulate kids to unleash their creativity where eating becomes part of the play.
The recipe for the Jell-O creates a slightly firmer result.
The Jell-O brand is owned by Kraft Heinz, which has reportedly expressed interest in acquiring Campbell Soup.
“Jell-O Play” is available at participating Walmart stores and online.