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Adidas unveils new summer shoe with sleek design

If you are obsessed with social media, or instagram in particular, Adidas has a shoe for you!

The Three Stripes’ Deerupt is a low-top sneaker that seems to have borrowed colors from the Skittles factory and is covered by mesh that makes your feet look like one of Beyoncé’s fishnetted backup dancers.

Since Instagram is the way most of us learn about fashion, according to GQ, why can’t it be a design tool, too?

Literal millions of people are posting pictures of their shoes all the time: “sneakers ” has been hashtagged 24 million times on Instagram; “kicks,” 11 million.

Social media influencers make a living posting shoes, others buy sneakers to create content for their own outlets.

Do you buy new shoes based on look, comfort, price, or trending fashion?

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Jeff Kode

Jeff Kode has previously written articles for The Arizona Republic ALT section, as well as other publications including Echo Magazine and IONAZ Magazine. He is an enthusiastic movie lover, and enjoys discovering new music. He was previously on air middays with his own show The Sugar Rush, and can now be heard 6-9am on The Morning Beat with Steve and Jeff at 88.7 The Pulse.




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